Absolutely. People who can focus on value AND can write good software solutions are the best people to have on board at first (if you’re talking startups) or in general when you provide customer facing services.

Outgrowing “just code” and growing towards customer problem solving and value first focussing doesn’t have to mean you keep your hands off the keyboard.

In order to understand todays possibilities and how they operate using the latest tools and trends often helps to keep up to date, stay in the code, and get a comprehensive knowledge of what todays options are.