How accustomed we are to advertisments IRL: commercials on TV, ads on the sides of playing fields, sports cars, and on clothing.

We all understand that those things generate value that can be used to keep sports going, and providing it to the masses.

But besides that, it has also become an additional income stream that fills the pockets of executives and alike.

I feel the same for ads online. They help to generate income, but when they make simple things as reading content difficult, or diffuse the user experience using popups and the like, that's where their value drops for users and they become a nuisance.

IMHO: Limiting ads should be key, not banning them entirely.